Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry.
At a time when technology and healthcare are colliding to alter lives, Digital Twin Technology for Better Health: A Healthcare Odyssey throws open the revolutionary possibilities of digital twins in changing patient care, medical research, and healthcare operations.
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).
Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues.
With this book, students are able to perform experiments and then make observations that they will frequently see in the kitchen and other food preparation and processing areas and learn the science behind these phenomena.
Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them.
This book showcases small hotels, all located in the United States, designed by architects who use light and materials in interesting and intentional ways.
To meet the rising demand for scientific evidence in the context of rural tourism research, this book explores tourism and tourism-related diversification activities performed by farming households and entrepreneurs in rural communities.
This book provides the reader with an introduction to the concept and practice of terrorism embedded within a firm understanding of politics and social structure.
This book captures the importance of transnational business crime and international relations by examining the rise of international economic crime and recent strategies in the United States and abroad to combat it.
The Gold Coast is one of Australia's premier tourism destinations, a modern city cut out of coastal vegetation, including paperbark swamps, mangroves and rainforests of both Indigenous and worldwide significance.
Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort.
This thesis analyses the potential of crowdlending and crowdinvesting to be a valuable financial alternative for professional football clubs in Germany.
This book gives students a thorough overview of the environmental issues that impact the supply chain and details strategic methods of addressing the political, social, technological, market, and economic concerns that have caused organizations to reconsider their impact.
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
With contributions from an international array of scholars, this volume opens a dialogue between discourses of security and hospitality in modern and contemporary literature and culture.
This book features a collection of high-quality and peer-reviewed papers from the 2023 7th International Conference on Applied Economics and Business, which was held in Copenhagen, Denmark, during August 24-26, 2023.
At the bottom of the sea, freedivers find that the world bestows humans with the magic of bodily and mental freedom, binding them in small communities of play, affect and respect for nature.
This essential companion will guide you on your journey throughout your studies in tourism, hospitality and events management, from starting your university or college programme, to developing the essential skills needed for successful study and employment, to ensuring you perform well in assessments, through to applying for and securing a graduate level job and entering the workplace.
While there has been an unprecedented explosion of legalized gambling in Canada - particularly in the form of casinos and electronic games - the public has become increasingly aware of addictions to gambling.
This book proposes measures to promote regional industrial development in East Asia from the perspective of three industries: agriculture, food, and tourism.
A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process.
This book presents contemporary issues and challenges in finance and risk management in a time of rapid transformation due to technological advancements.
Risk Assessment and Security for Pipelines, Tunnels, and Underground Rail and Transit Operations details a quantitative risk assessment methodology for systematically analyzing various alternatives for protecting underground rail, oil and gas pipelines, pipeline freight transportation, and other tunnel systems from terrorism threats and other disas
Emergency managers and public safety professionals are more frequently being called on to address increasingly challenging and complex critical incidents, with a wider variety and intensity of hazards, threats, and community vulnerabilities.
Fashion, a realm often associated with trends and whims, is undergoing a transformation-one that goes beyond aesthetics to embrace sustainability as a guiding principle.
The Hindi film industry, among the most prolific in the world, has delighted audiences for decades with its colourful, exquisite and sometimes startling costumes.
From Elizabeth Keckly's designs as a freewoman for Abraham Lincoln's wife to flamboyant clothing showcased by Patrick Kelly in Paris, Black designers have made major contributions to American fashion.
