Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy.
Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change.
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse.
This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit.
Security implementation is crucial in the Internet of Medical Things (IoMT) as it ensures the protection of sensitive medical data and prevents unauthorized access to or manipulation of devices and systems.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market.
As global tourism faces its greatest threat since World War II, the author draws on over 40 years of industry and academic experience to explore the core themes that underpin crises, their impact on the tourism industry and recovery.
This shortform book tells the research story of cultural management, helping scholars to analyse and combine theoretical models into an approach of their own.
Unter den Perspektiven Vielfalt, Inszenierung und Professionalisierung analysieren Wissenschaftler und Praxisexperten aktuelle Potentiale und Herausforderungen im Bereich digitaler Sportkommunikation.
Melvin Greer and Kevin Jackson have assembled a comprehensive guide to industry-specific cybersecurity threats and provide a detailed risk management framework required to mitigate business risk associated with the adoption of cloud computing.
Behind the stereotype of a solitary meditator closing his eyes to the world, meditation always takes place in close interaction with the surrounding culture.
Responsive Security: Be Ready to Be Secure explores the challenges, issues, and dilemmas of managing information security risk, and introduces an approach for addressing concerns from both a practitioner and organizational management standpoint.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments.
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape.
Originally published in 1999 The Commercial Use of Biodiversity examines how biodiversity and the genetic material it contains are now as valuable resources.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.
This fascinating collection of essays explores the complex economic, political, cultural and social claims over sport, from multi-disciplinary perspectives including philosophy, history, political science and management.
Fashion Supply Chain Management Using Radio Frequency Identification (RFID) Technologies looks at the application of RFID technologies in such areas as order allocation, garment manufacturing, product tracking, distribution and retail.
Up-to-the-minute observations from a world-famous security expert Bruce Schneier is known worldwide as the foremost authority and commentator on every security issue from cyber-terrorism to airport surveillance.
The Hindi film industry, among the most prolific in the world, has delighted audiences for decades with its colourful, exquisite and sometimes startling costumes.