Power Couples in Antiquity
Everyone can name a couple made up of famous, rich, or powerful partners, who cultivate a joint media image which is stronger than either of their individual identities. Since the 1980s they have been known as "power couples". Yet while the term is recent, the concept is not. More than 2,000 years ago, Greeks and Romans became aware of the media potential of couples and used it as an instrument to...
Everyone can name a couple made up of famous, rich, or powerful partners, who cultivate a joint media image which is stronger than either of their individual identities. Since the 1980s they have been known as "power couples". Yet while the term is recent, the concept is not. More than 2,000 years ago, Greeks and Romans became aware of the media potential of couples and used it as an instrument to...