101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

"Troy Waugh—''the rainmakers'' rainmaker''—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."
—Howard B. Allenberg, vice chairman and CIO, BDO Sei...