Ad Law

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Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can ''go viral'' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand''s reputation, its creative work, and the strategic pla...

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product_type_E-book
pdf
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400.00 £

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can ''go viral'' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand''s reputation, its creative work, and the strategic pla...

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  • Formats: pdf
  • ISBN: 9780749472900
  • Publication Date: 3 Sept 2016
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM