Adland

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Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Mar...

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34.99 £

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Mar...

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  • Formats: pdf
  • Access Mode: Visual
  • Access Mode Sufficient: Visual
  • Accessibility Feature: Publisher contact for further accessibility information, Publisher web page for detailed accessibility information, Table of contents navigation
  • ISBN: 9780749464325
  • Publication Date: 3 Jul 2013
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM