Advertising Account Planning
Available
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:
- Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical co...
Read more
product_type_E-book
pdf
Price
51.99 £
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:
- Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical co...
Read more
Follow the Author
