Advertising and Satirical Culture in the Romantic Period

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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the ''literature'' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imit...
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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the ''literature'' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imit...
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  • Formats: pdf
  • ISBN: 9780511389023
  • Publication Date: 13 Dec 2007
  • Publisher: Cambridge University Press
  • Product language: English
  • Drm Setting: DRM