Advertising Drives Progress: Why Influence Is Not the Enemy of Civilization - Markets, Technology, Persuasion, and the Acceleration of Cultural Change

Progress does not spread because it exists. It spreads because systems of visibility, persuasion, and attention push it into collective life. Advertising Drives Progress develops this idea with unusual precision, showing that influence is not merely a commercial accessory to innovation, but one of the mechanisms that allows innovation to leave the prototype stage and enter society.The book examine...