AI Has Checkmated Television Broadcasters: How Media Agencies Are Using Algorithms to Outsmart the Sellers

Artificial intelligence is rewriting the rules of television advertising. In this thought-provoking analysis, Zwelakhe Simelane reveals how media agencies use algorithms to predict broadcaster behavior, exploit pricing patterns, and quietly outsmart traditional sales systems. Drawing on real operational insight, the book exposes the hidden digital chess match transforming revenue, strategy, and po...