AI Marketing Essentials

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AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.By guiding the reader through the principles, tools, and techniques of AI in marketing, this comprehensive textbook ...
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AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.By guiding the reader through the principles, tools, and techniques of AI in marketing, this comprehensive textbook ...
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  • Formats: pdf
  • ISBN: 9781040520574
  • Publication Date: 28 May 2026
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM