Amateurs and Professionals in Post-War British Sport
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The pressures and demands of professionalism and commercialization have transformed Britain''s sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.
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The pressures and demands of professionalism and commercialization have transformed Britain''s sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.