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The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
 
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leade...

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E-book
epub
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55.00 £

The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
 
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leade...

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  • Formats: epub
  • ISBN: 9780307886071
  • Publication Date: 13 Mar 2012
  • Publisher: Crown
  • Product language: English
  • Drm Setting: DRM