Art of Asking Questions
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne''s shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller''s questions. For public opinion pollers, census takers,...
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne''s shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller''s questions. For public opinion pollers, census takers,...
