Art of Business
When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu''s The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn''t mention customers and their role in strategy.
To come to terms with Chinese commerce, we don''t need to know the Art of War. We need to know the art of business. This book explains Chinese busi...
When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu''s The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn''t mention customers and their role in strategy.
To come to terms with Chinese commerce, we don''t need to know the Art of War. We need to know the art of business. This book explains Chinese busi...
