Art of Communication

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The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.

Grounded in the theoretical and methodological frameworks of ''situated communication'' and ''communication project'', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as brandin...

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E-book
epub
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132.00 £

The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.

Grounded in the theoretical and methodological frameworks of ''situated communication'' and ''communication project'', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as brandin...

Read more
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  • Formats: epub
  • ISBN: 9781394351954
  • Publication Date: 7 Jan 2025
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM