Art, the Sport and the Science of Salesmanship

It has been said that nothing happens in a countrys economy until an act of sale takes place. Buying and selling are the catalysts that facilitate exchanges between the building blocks of a countrys wealth (products and services), as well as, on a larger scale, between countries.

How this selling takes place is not a haphazard exercise. Rather, as you will read in this handbook, selling is more tha...