Backward Strategy Design
"Backward Strategy Design" offers a novel approach to strategic planning, emphasizing the critical role of understanding and influencing human behavior. It introduces a framework that begins with the desired psychological response from the target audience and then works backward to design effective interventions. This method challenges traditional approaches that often overlook the importance of p...
"Backward Strategy Design" offers a novel approach to strategic planning, emphasizing the critical role of understanding and influencing human behavior. It introduces a framework that begins with the desired psychological response from the target audience and then works backward to design effective interventions. This method challenges traditional approaches that often overlook the importance of p...
