Barbie in the Media

What is the significance of Barbie’s journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider both Mattel’s corporate storytelling about and fans’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiatio...