Basics of Marketing Research Methods

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Marketing research is being used on an ever-increasing scale and is tending to employ methods that are increasingly varied and sophisticated. They seldom know the range of marketing research methods are how one goes about dealing with a particular marketing problems. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings o...
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Marketing research is being used on an ever-increasing scale and is tending to employ methods that are increasingly varied and sophisticated. They seldom know the range of marketing research methods are how one goes about dealing with a particular marketing problems. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings o...
Read more
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  • Formats: pdf
  • ISBN: 9789387798403
  • Publication Date: 30 Jun 2013
  • Publisher: Anmol Publications PVT. LTD.
  • Product language: English
  • Drm Setting: DRM