Be a Sequoia, Not a Bonsai

Simple, low-risk experiments for long-term profit growth that you can test right nowfrom Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing t...