Becoming the World's Biggest Brewer

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AB InBev is today''s uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country''s two leading brewers: Artois and Piedboeuf. Based on material originating from company and private archi...
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AB InBev is today''s uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country''s two leading brewers: Artois and Piedboeuf. Based on material originating from company and private archi...
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  • Formats: epub
  • ISBN: 9780192564368
  • Publication Date: 26 Nov 2019
  • Publisher: OUP Oxford
  • Product language: English
  • Drm Setting: DRM