Behavioral Economics For Dummies
Available
A guide to the study of how and why you really make financial decisions
While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choi...
Read more
product_type_E-book
pdf
Price
14.99 £
A guide to the study of how and why you really make financial decisions
While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choi...
Read more
Follow the Author
