Bertelsmann
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.
Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media – and media services – in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownersh...
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.
Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media – and media services – in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownersh...
