Beta vs VHS
Beta vs VHS explores the pivotal videotape format war of the 1980s, revealing how VHS triumphed over the technically superior Betamax.
The book examines the strategic decisions of Sony and JVC, demonstrating that market success often hinges on business acumen rather than pure technological innovation.
For example, JVC''s open licensing approach fostered widespread adoption, leading to affordabilit...
Beta vs VHS explores the pivotal videotape format war of the 1980s, revealing how VHS triumphed over the technically superior Betamax.
The book examines the strategic decisions of Sony and JVC, demonstrating that market success often hinges on business acumen rather than pure technological innovation.
For example, JVC''s open licensing approach fostered widespread adoption, leading to affordabilit...
