\u003Cb>\u003Cb>\u003Cbr/>\u003C/b>''It takes scholarly courage and knowledge to upend Adam Smith, but this is what Krzysztof Pelc has done . . . Profound and brilliant'' Robert Skidelsky\u003C/b>\u003Cbr/>\u003Cb>\u003Cbr/>\u003C/b>\u003Cb>''A fascinating book, bursting with paradoxes, riddles and counterintuitive ideas that will challenge some of your strongest beliefs about how society works'' Daniel Susskind\u003Cbr/>\u003C/b>\u003Cbr/>We''ve learned that the way to get ahead is through strong will, grit and naked ambition. The belief that self-interest makes the world go round has served us well: it has helped make our society more affluent. But does that premise still hold?\u003Cbr/>\u003Cbr/>In \u003Ci>Beyond Self-Interest\u003C/i>, Krzysztof Pelc argues that those who prosper increasingly do so by spurning prosperity, or by convincing others that they are pursuing passion, purpose, love of craft – anything but their own self-advancement. From the Puritans, who followed a religious calling and yet made a killing; to the fastest-growing firms of today, who claim to be ''changing to the world'' through ''doing what they love'', declaring passion over profit is a profitable move.\u003Cbr/>\u003Cbr/>A bold, incisive and original work that draws on three centuries of intellectual thought, \u003Ci>Beyond Self-Interest\u003C/i> is a book to upend how we relate to capitalism. 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