Beyond the Idea

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The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world''s best idea still faces a devilish challenge: it mus...

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10.99 £ * Old Price 26.99 £

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world''s best idea still faces a devilish challenge: it mus...

Read more
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  • Formats: mp3
  • ISBN: 9781427235282
  • Publication Date: 24 Sept 2013
  • Publisher: Macmillan Audio
  • Product language: English
  • Drm Setting: NONE