Birth of Korean Cool
A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD''S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY
By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song''s international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea''s extraordinarily elaborate and effective strategy to become...
A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD''S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY
By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song''s international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea''s extraordinarily elaborate and effective strategy to become...
