Blue Ocean Strategy Reader

The best of W. Chan Kim and Renée Mauborgne''s articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renée Mauborgne''s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles...