Boryeong Phenomenon

Get ready to get gloriously, magnificently dirty.What began in 1998 as a desperate, zero-budget marketing stunt by a dying post-industrial coal town has exploded into one of South Korea's most iconic cultural phenomena. Drawing nearly two million visitors from across the globe, the Boryeong Mud Festival is far more than a quirky summer attraction. It is a story of resilience, a geochemical marvel,...