Bottle That Conquered Paris : True Stories of How American Culture Rewired Europe After World War II

In the ruins of postwar Europe, something unexpected arrived alongside food aid and rebuilding funds: soda bottles, movie reels, denim jackets, pop records, neon signs, and a new idea of what "e;modern life"e; should look like…The Bottle That Conquered Paris follows the strange, dramatic, and often bitter battles that unfolded as American culture flooded into France, Germany, Italy, and beyond aft...