Brain for Business-A Brain for Life

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world.

The brain matters in business. The problem is that our brains have many biases, heuristics, and predilections that can distort behavior and decision making. The good news is that we know more abou...