Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

A Top Financial Times Recommended Business Book, The Brains and Brawn Company is the grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantageBusiness leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they dou...