Brand Building
"Brand Building" explores how organizations can cultivate strong brands to connect with their target audiences. It emphasizes that successful brand building isn''t just marketing; it''s a holistic organizational effort requiring alignment across all departments to reinforce core values. The book highlights the importance of authenticity and transparency in building genuine customer relationships b...
"Brand Building" explores how organizations can cultivate strong brands to connect with their target audiences. It emphasizes that successful brand building isn''t just marketing; it''s a holistic organizational effort requiring alignment across all departments to reinforce core values. The book highlights the importance of authenticity and transparency in building genuine customer relationships b...
