Brand Failures
What do Coca-Cola, McDonald''s, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.
Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig''s best-selling book, provides the inside-story of 100 majo...
What do Coca-Cola, McDonald''s, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.
Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig''s best-selling book, provides the inside-story of 100 majo...
