Bulletproof Delusions: The Mechanics of Belief Perseverance

If you present a highly intelligent executive with undeniable, mathematically proven facts that completely contradict their business strategy, logic dictates they will change their mind. Neurobiology dictates the exact opposite. The introduction of hostile facts triggers the Belief Perseverance Paradigm. When a core belief is threatened by objective evidence, the brain does not process it as a l...