Business Development

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The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case s...
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The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case s...
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  • Formats: pdf
  • ISBN: 9783658247263
  • Publication Date: 4 Feb 2019
  • Publisher: Springer Fachmedien Wiesbaden
  • Product language: English
  • Drm Setting: DRM