Cavemen Can't Market
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.
But we are no longer in charge—they are.
That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way." A few marketers understand that the game has changed. R...
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.
But we are no longer in charge—they are.
That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way." A few marketers understand that the game has changed. R...
