China Livestreaming E-commerce Industry Insights

Available
0
StarStarStarStarStar
0Reviews

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it ...

Read more
E-book
epub
Price
54.99 £

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it ...

Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9789811653445
  • Publication Date: 22 Sept 2021
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM