Closer Look at Cultural Values: The Case of French Guests and Vietnamese Hosts

With a history of attracting French tourists since the 19th century and particularly during the colonial period, Vietnam has re-emerged as one of the most popular Asian destinations for the French. A number of factors augur well for a further increase in visitation. As a former colony, Vietnam has nostalgic appeal for many French visitors. After the release of the films L'' lndochine, L ''amant, L...