Clout

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Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won''t cut it. A Twitter account doesn''t guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long h...
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Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won''t cut it. A Twitter account doesn''t guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long h...
Read more
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  • Formats: pdf
  • ISBN: 9780132562904
  • Publication Date: 3 Dec 2010
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM