Cognitive Friction: Psychological Trap of Infinite Scrolling

You intended to check a single message, but somehow forty minutes have vanished into the void of a digital feed. This is not a failure of personal willpower; it is a highly engineered psychological trap known as the infinite scroll. By removing the physical "e;friction"e; of clicking to a new page, developers successfully bypassed the human brain's natural stopping cues. The mechanism relies on ...