Coke Machine

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The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they''ll go to stay there.

Ever since its "I''d like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world''s beverage, uniting all colors and cultures in a mutual love of its ca...
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E-book
epub
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17.16 £ * Old Price 55.00 £
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they''ll go to stay there.

Ever since its "I''d like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world''s beverage, uniting all colors and cultures in a mutual love of its ca...
Read more
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  • Formats: epub
  • ISBN: 9781101551066
  • Publication Date: 6 Sept 2011
  • Publisher: Penguin Publishing Group
  • Product language: English
  • Drm Setting: DRM