Contagious Commandments

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth.

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can''t keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, ...