Content Strategy
If you''ve been asked to get funding for a content strategy initiative and need to build a compelling business case, if you''ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you''ve been asked to sponsor a content strategy project and don''t know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly di...
If you''ve been asked to get funding for a content strategy initiative and need to build a compelling business case, if you''ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you''ve been asked to sponsor a content strategy project and don''t know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly di...
