Contradiction Effect Principles
"Contradiction Effect Principles" explores the surprising power of mixed messages in today''s communication landscape. The book delves into why contradictory information often captures more attention than straightforward messages, particularly in marketing, political messaging, and social media. It reveals that our inherent desire to resolve cognitive dissonance, the discomfort of holding conflict...
"Contradiction Effect Principles" explores the surprising power of mixed messages in today''s communication landscape. The book delves into why contradictory information often captures more attention than straightforward messages, particularly in marketing, political messaging, and social media. It reveals that our inherent desire to resolve cognitive dissonance, the discomfort of holding conflict...
