Corporate Purpose
Originally published in 1999 after a decade of research and extensive interviews with some of Toyota''s top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to...
Originally published in 1999 after a decade of research and extensive interviews with some of Toyota''s top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to...
