Corporate Slogans Fails
Corporate Slogans Fails investigates the precarious nature of corporate branding, focusing on the missteps that lead to marketing failures and public relations disasters. It reveals how easily a seemingly clever advertising campaign can backfire, turning a brand into a symbol of ridicule. The book highlights the importance of understanding consumer perception and the potential impact of social med...
Corporate Slogans Fails investigates the precarious nature of corporate branding, focusing on the missteps that lead to marketing failures and public relations disasters. It reveals how easily a seemingly clever advertising campaign can backfire, turning a brand into a symbol of ridicule. The book highlights the importance of understanding consumer perception and the potential impact of social med...
