Crisis Management at the Speed of the Internet

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Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster—even if the viral information isn''t factual. It is critical that an org...
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pdf
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15.99 £ * Old Price 16.99 £
Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster—even if the viral information isn''t factual. It is critical that an org...
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  • Formats: pdf
  • ISBN: 9780124115910
  • Publication Date: 25 Mar 2013
  • Publisher: Elsevier Science
  • Product language: English
  • Drm Setting: DRM