Critical Factors for Adoption of Customer Relationship Management

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This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscore...

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product_type_E-book
pdf
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44.99 £

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscore...

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  • Formats: pdf
  • ISBN: 9789819983216
  • Publication Date: 15 Dec 2023
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM